Tag Archives: Shopping Ideas

News about the latest consumer products available in the market. And also stories of fashion trends.

handheld x-ray fluorescence xrf analyzer for lead testing

Now that we discussed about the sources of lead, you might wonder if it is possible to detect the presence of lead in our homes. Lab analyses are expensive and time-consuming. However the handheld x-ray fluorescence (xrf) analyzer is the best substitute because we can take the instrument to the product, for instance for testing the soil. This battery operated, handheld x-ray fluorescence xrf analyzer is useful in detecting not only lead but also chlorine, cadmium, mercury, chromium, etc.

Uses of handheld x-ray fluorescence XRF analyzer

Presently handheld x-ray fluorescence xrf analyzer is used in western countries mainly by the manufacturers, sellers and importers to ensure complete safety of the product from hazardous substances. The manufacturers use handheld x-ray fluorescence (xrf) analyzer to detect toxins at three stages:

  • examining the raw materials before manufacturing
  • analyzing if the toxic elements are within permissible limits during the manufacturing process
  • verifying that the finished products comply with the specification of the the consumer safety guidelines.

Soil testing Vs Lead-leaching crops

Studies also indicate lead levels in people’s blood correspond directly to the amount of lead in the soil where they live. There can be many reason for the amount of lead in the soil to be more than that occurs naturally. Industrial activities, pesticide use, lead paint and lead batteries are some of the reasons for high level of lead in soil. When lead-leaching crops are cultivated is highly toxic soil they will be contaminated. Some of the common source of lead is through Lead-leaching crops including herbs, leafy greens and root vegetables such as potatoes, radishes and carrots.  Handheld x-ray fluorescence (xrf) analyzer, are being used to detect the level of lead in the soil. Anyone who cultivates vegetables be it  kitchen garden, farmhouse or community farms they can approach organization that conduct soil test using handheld x-ray fluorescence (xrf) analyzer. Soil amendments can be made if the soil is found to be high in lead content.

handheld x-ray fluorescence xrf analyzer

Relevance of handheld x-ray fluorescence (XRF) analyzer in India

There is high vulnerability to lead exposure as lead is found in many of the commonly used items, Batteries, Crayons, polymers, toys, paints, etc. As many homes are relatively old and small scale industries are found near to residential areas, the soil needs to be checked before cultivation is done.  Handheld x-ray fluorescence (xrf) analyzer can be used to screen a wide rand of products, plastic, paints, toys, electrical items, etc.

Lead exposure is a matter of serious concern as there are about 600,000 new cases of children developing intellectual disabilities and around 143,000 deaths every year. Campaign against lead hazards in India has been going on for decades, successfully resulting in the introduction of unleaded petrol and the paint manufacturers specifying whether lead is present in their products. Efforts are also on to reduce lead related occupational health hazards in India. However, it was the detection of lead in maggi that spread awareness regarding lead exposure.

Handheld x-ray fluorescence (xrf) analyzers are available in India.Here is an interview with Vinay Kumar C., Environmental Researcher with National Referral Centre for Lead Projects in India (NRCLPI) to have an insight about Handheld x-ray fluorescence (xrf) analyzers available in India.

Is handheld x-ray fluorescence (xrf) analyzer available only with NRCLPI, if not, where else are the instruments available?

No, the instrument is available in various primer research institutes and industries .

Can anyone buy the instrument or you need some kind of authorization?

Based on requirement by an industry/research institute it shall be supplied.

I think the same instrument is used to testing gold, can consumer go to some gold shop and get the lead test done?

Yes for large scale import & export XRF detection has been used. Generally Jewelers may also use electronic gold testers to figure out the quality of a piece of gold. Using a specific liquid or gel, they first create a circuit between the device’s probe and the gold.

Is this instrument user-friendly? Can this be operated by ordinary consumers?

Yes, the user is 100% user friendly and can be operated easily as it doesn’t require any reagents/chemicals/frequent software up gradation.But since it emits high frequency x-ray radiation which is harmful to health, it requires trained and knowledgeable person to use it in a safe mode without harming himself as well others.

Is this machine available for sale in India?

Yes, equipment is available in India and their various models of XRF, few are imported. 

How does a Handheld x-ray fluorescence xrf analyzers work

In a x-ray fluorescence (XRF), the electrons are displaced from their atomic orbital positions, whereby releasing energy which has the characteristic of the elements like lead, cadmium, etc. The XRF instrument detects and registers the release of energy.  The energy released helps in categorizing the element. Here is the analysis of the working of machine in detail:

The analyzer triggers X-ray beam with enough energy to affect the electrons in the inner shells of the atoms. The x-ray beam is then discharged from the front of the handheld XRF analyzer. The x-ray beam comes in contact  with the atoms in the sample by moving the electrons out of place from the inner orbital shells of the atom. This movement occurs as a result of the difference in energy between the x-ray beam emitted and the binding energy that holds electrons in their proper orbits; the displacement happens when the x-ray beam energy is higher than the binding energy of the electrons with which it interacts. Electrons have fixed positon at specific energies in an atom. In each element spacing between the orbital shells of an atom is unique to the atoms, so an atom of potassium (K) differs from the spacing between an atom of gold (Au), or silver (Ag), etc.

When electrons are displaced of their orbit, they leave behind vacant space, destabilising the atom. In order to correct, the instability created by the vacancies that the displaced electrons left behind, the atoms from higher orbits move down to a lower orbit where a vacancy exits. For instance, if an electron is shifted from the innermost shell of the atom, an electron from the upper shell can move down to fill the vacancy. This is fluorescence.

As electrons have higher binding energies the further they are away from the nucleus of the atom, an electron loses some energy when it drops from a higher electron shell to an electron shell closer to the nucleus. The amount of energy lost is equivalent to the difference in energy between the two electron shells, which is determined by the distance between them. The distance between the two orbital shells is unique to each element, as mentioned above. The energy lost helps in identifying the element from which it emanates, as the amount of energy lost in the fluorescence process is unique to each element. The individual fluorescent energies detected depends upon the elements that are present in the sample. In order to verify the amount of each element present, the proportion in which the individual energies appear can be calculated by the instrument.

Nonstop festivity at Delhi Haat Janakpuri

One of the must-visit tourist spots for all visitors to Delhi is the Dilli Haats. Visiting the Dilli Haat is like seeing the whole of India through a Kaleidoscope. You can experience authentic handicraft, handloom and food from different parts of the country exhibited in a single premise.

In 2014, a third Delhi Haat Janakpuri in West Delhi was opened sprawling over 8 acres of land.  The wide car parking and the huge basket towers with bamboo outer cover catch the attention of the passersby. There are a 100 stall, 46 of them Air Conditioned, which are a shoppers paradise. An array of colourful handicrafts, handlooms, decorative items, perfumes, ethnic ornaments and much more provide a festive look to the shops in the Haat.

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There are a number of outstanding features in Dilli Haat Janakpuri like the amphitheatre which can accommodate around 800 people and an AC hall which can hold 840 people.  “The Haat which was inaugurated in 2014 has culture activities throughout the year,” says Mr Subash, an official at the Dilli Haat Janakpuri who was busy in planning Teej Festival Celebrations to be held from Aug 15-18. He says if anyone wants to open a stall of any kind of consumer goods during such events they can contact him in his Dilli Haat Janakpuri office. There is also a musical library and museum which has a collection of all kinds of musical instruments and song collection.

During holidays and on vacation, Dilli Haat Janakpuri is a perfect hangout for families and couples with kids games, shopping arcade, food, cultural entertainment and wide area to walk around.

An Indian Cultural and Food Festival was held from Aug 7th to Aug 15 by the ITDC. The evenings during the events was a colourful and festive occasion at the haat. At the entrance of Dilli Haat Janakpuri, there were bands playing mellifluous music and you could spot participants dressed in various costumes showcasing the Indian Culture. The beautiful costumes were a feast for the camera and the participants were willing to pose for the camera, As part of the event, there were food stalls from different parts of the country.   The entry ticket is free for the event which is held from 5:00 -10:00 PM until Aug 15th.

One of the basket towers has a big hall where frequent exhibitions and shopping fests are held. In July there was a Mango fest in the spacious hall where Mango Planters from around the country exhibited hundred of varieties of Mangoes.

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On the occasion of the Teej Festival, many events were organized at Dilli Haat Janakpuri. There were many entertainments for family, especially children. And much to the joy of the women to make the This Teej festival and Independence day was truly unforgettable as there were be special stalls for Ladies items: handlooms, ornaments, perfumes, and much more. There was also a gala of events: Teej shopping, cultural food, theme exhibition, rides, kids zone, kite festival and rain dance.

As the festive season is yet to begin you can except more entertaining and creative events at the haat, providing more than a feast for the eyes and palate but also an insight into the variegated culture of India.

Boho Chic – A Popular Fashion Style This Summer

bohemian
A boho chic outfit

Many styles divas this summer season was spotted in boho chic outfits – a combination of traditional and trendy, organic, colourful, printed, detailed, and folk-inspired garments with modern garments.

The bohemian/gipsy fashion look prominent in the 60’s and 70’s revives from time to time. Boho means the style drawing influence from the culture of the gipsies or bohemians who were travelling people, and ‘chic’ means elegance. After spending time and effort to mix and match the garment with the accessories – hats, boots, bandannas, necklace, ear rings and belts, a boho chic style exudes the feeling that you look chic in spite of hardly sparing any effort to look elegant.

Boho chic evolves every time it becomes a fashion trend, blending the latest trends and ethnic look with the funky, exotic, hippy style. This season the boho chic outfit is a combination of the ethnic with the modern wear –  Palazzo Pants, Skirts, Dhotis worn in combination with Crochet Jackets, Blouse and Noodle Strap Tops.

Thea Porter the pioneer of boho chic style

TP 11

Boho chic style was introduced by Thea Porter in the 1960’s during the time of economic woes. She had Beatles, Pink Floyd, Elizabeth Taylor, Faye Dunaway and Barbara Streisand as her customers. Her loose, draped shapes and fabrics have since become part of the style of stars. Her designs were inspired by her upbringing in the Middle East – Jerusalem, Beirut and Damascus, that also reflected in her love for antique materials like French Voiles, Ottoman velvets, Swiss chiffons, Indian handprints, Islamic embroidery and brocades of Damascus.

Keith Moss and Sienna MillerCaptura-de-pantalla-2014-08-15-a-las-16.22.09

After thriving as the style of the celebrities in the 60’s and the 70’s,  the style was revived in 2005 by Kate Moss and Sienna Miller. They become synonymous with the boho chic look when they bohemian inspired on many public appearances.

How to achieve a boho chic style?boho

Boho Chic style reflects the personality  – a  nonconformist, and adventurous self, who wants to carve an individual identity. You can wear fluid clothes, long drapes or shirts with folk inspired motifs or colourful traditional prints. Team it with a boot and wear a lot of jewellery – large slouchy bags, sandals, beaded necklaces, drop earrings and colourful bangles. Keep the hair loose and wavy so that it appears like the hair has been undone. To get a complete boho chic like use a hat, a hairband, a scarf around the head or a turban.

Indian tradition inspired boho chic

Strand of Silk - Indian Wedding Blog - Bridal Designer Spotlight- Anita Dongre - Dhoti Gowns 1

In India, Boho Chic outfit is a popular trend with the celebrities and popularised among the consumers by boho chic brands like Global Desi by renowned designer entrepreneur Anita Dongre.  Her boho chic garments are popular among college students and office goers who find the mix and matching style blend with the Indian culture as well as suit the global culture of the corporate workplaces. Anita Dongre’s collection includes block prints, Indian motifs and designs on ethnic wears like palazzos, Patiala, Churidars, shorts and long skirts. The Kurtas with ethnic design go very well trousers and jeans.  An advocate of environment-friendly wears, she has brought a range of boho chic outfits using fluid fabric made from environment-friendly natural fibres.

Accessories an essential for the Boho look

accessories pThe boho chic look is complete only with the right kind of accessories – large slouchy bags in folk designs, sandals, colourful necklaces, drop earrings and bangles with the ethnic design.  The latest boho chic fashion is to keep the accessories, minimalist, whereby presenting the look of being boho chic while remaining rooted.

Celebrate eco friendly holi with toxic-free holi colours

holi colours

Holi means the festival of colours, so there is no use preaching to stay away from the colours. It is a well-known fact that the colours of Holi stay on for more than a day, which means some of the colours are getting absorbed into the body. Hence opt for eco friendly Holi colours. Read this post to find out the benefits of vertical farming.

We see a large number of Holi colours in the market which may be toxic in nature, but we are unable to verify if the colours are toxic. So the best option is to buy branded, packed colours like Rangeela that mentions toxic-free colours on the packing.  However, we tend to buy the unbranded colours because they are cheaper and brighter in colours

As the saying goes, ‘look can be deceptive’ – the brighter the colour, the greater the chances of presence of Lead which is a toxic element. There is a number of toxic element that is added to make the colours darker. 

TOXIC ELEMENTS USED IN COLOURS AND HEALTH HAZARDS

“Green colour is obtained from copper sulphate -which may cause allergies in the eye or even temporary blindness.

Purple is obtained from chromium iodide – which may cause bronchial asthma or other forms of allergy.

Silver is obtained from aluminium bromide – a known carcinogenic.

Black is obtained from lead oxide – may cause renal failures or learning disability.

Red is obtained from mercury sulphite – may cause skin cancer or Minamata disease (mental retardation, paralysis, impaired vision…)

Shiny Colours are a result of powdered glass being added to the colours.” – holifestival.org

Not only are the colours harmful to human skins, but also the environment. When the colours go down the drain, the toxic elements mix with the soil, the river and the air polluting the environment, endangering the flora and fauna, and adding toxic content in the vegetables.

Get the colours tested 

If you are unsure of the toxicity of the colours and still want to buy them, test the product in some reputed institutions. One such institution that conducts toxicity tests for colours is NRCLPI (National Referral Centre for Lead Projects in India) in Banglore. “You can courier the sample,” says Mr. Vinay Kumar of NRCLPI. The test will ensure the eco-friendliness of the Holi colour powders.

Holi colours - NRCLPI

 How to prepare Holi colours at home 

Always homemade eco friendly holi colours are the best choices to stay from any kind of malpractices and health hazards. Traditionally many families prepare organic colours at home using kitchen ingredients, leaves, tree barks and flowers that are available around the house. Not only are the raw materials eco-friendly, they have many health benefits too.

  • The yellow colour is naturally available in turmeric to which you can add gramflour to increase the volume.  You can also dry and powder chrysanthemums for the yellow hue.
  • Dried and powdered Henna, Palak and leaves of Gulmohar can give green colour.
  • Rose petals, red hibiscus flower, kumkum can be dried and powdered to get a red colour. Also, redcolour can be obtained from grated and boiled beetroot.
  • Buy dried flowers from the market, soak them overnight to get a saffron colour.
  • The brown colour is found in tea leaves.

Nowadays herbal colours made from extracts of flowers, tree barks and leaves are available in the market. As they do not cause health hazard they are in high demand. Sometimes the herbal holi colours are also scented using essential oils like lemongrass and orange.

5 Reasons why I chose ebook reader over hardcopy book

The idiom ‘swim against the current to be successful in life’ acts in the reverse in this age of technology where you either swim with the current by embracing an e-book reader or face the same fate as the hard copy books in the library – dusty and forsaken. I developed the habit of reading and collecting books, of various sizes, shapes and designs, as a nursery student – my first book was “Thumbelina” story book with pictures that move. As I grew older the habit of book reading became part of my life; thus I refused to leave this old world of books, even if offered a billion dollars in exchange.

I cannot assume a Bookless (hard copy) world as the ingrained habit of reading books bestows unexplained pleasure tastier than eating a hot cake right out of the oven or a chilled chocolate ice cream. When I held the books in my hands a train of emotions followed with it – the smell of the fresh pages or the dust of the library; the crackling sound while flipping the pages; the little stains of tea or coffee left by the previous readers which gave the feeling that I read the book while being surrounded by an imaginary group of bookworms. Besides, there is nothing as exciting and pleasurable akin to reading books under the shade of a tree with the cool breeze ruffling the pages of the books.
Stubbornly clinging to save the glorified habit from extinction I travelled half an hour by bus, carrying heavy books, to the biggest public library in the city. The number of book shelves, in this library, decreased on my every consecutive visit with the vacant spaces utilized for personality development activities – English speaking, calligraphy, creative writing…. The silent giant the internet which gradually devours the brick and mortar library facilitates every activity in the library to be materialised through a virtual library. I subscribed, however unwillingly, for online membership enabling me to download books from an ocean of collections available in the virtual library

Switching from hard copy books to e book reader was a new milestone in my life– I discarded the habit I loved and felt proud of; a habit of reading books that became my friend, confidants, influence, intellectual powerhouse……….my all weather friends –my hard copy book. Now I own an e-book reader, not a library of books proudly displayed on bookshelves in every room of my house. Anyways e-books score over hard copy books in a number of ways as elucidated below:

  1. I instantly download the books instead of the time-consuming practice of searching the rows of shelves in the library
  2. I need no book marker as I can utilize the book marker feature in the e-book reader.
  3. The night-reading mode makes reading comfortably in the night
  4. I can easily carry the e-book reader in a handbag.
  5. The e-book reader apps can be downloaded on mobiles, tablets and smartphones making the handbag lighter.

 

Palazzo pants for all occasions

Palazzo pants are loose pants that look more like a skirt. More often celebrities are spotted wearing palazzo pants paired with shirts, tank tops and jackets. And their style is enhanced with branded bags and matching stiletto. To know more tips about losing weight read this post. 

Palazzo pants are the latest trend  of this summer. Women wear palazzo pants to malls, shopping, parties and tourist destinations. The long flowing pants looks very elegant and attractive when worn on all occasions. And in winters you can use the chiffon palazzo pants.

Why wear a Palazzo pant?

Palazzo is the style of this summer season.  Palazzo is not just for celebrities. With a little modification to suit the lifestyle, palazzo pant can be worn to office, parties and markets.

Palazzo pant gives an edge, in style quotient, so that the one wearing a palazzo stands out in a crowded metro or in an public event. Palazzo pants are loose flowing so they are comfortable to be worn to work.

How to wear a Palazzo pant?

You can wear a palazzo pant which is foot length and team it with a high heeled shoe.  Palazzo pant can be paired with traditional Indian tops like kameez; or with short shirts and tank tops.

Palazzo pants in different hues and materials

Palazzo pants are now available in silk, crinky chifon, chiffon and cotton variety and they have been adapted for the everyday lifestyle of the common man. For girls and women who want to look smart in office, in parties, shopping or for an outing; any time and every where the Palazzo pant is comfortable and stylish.

There are a variety of palazzo pants available in the market in various colours and materials. Pair palazzo pants with an elegant top and look pretty and smart for office, party or an outing.

palazzo pantsCrinkle Chiffon Palazzo pants as Party wear

Wear a loose flowing crinkle chiffon palazzo pants party wear with a matching long Kameez and look stunning at parties.

palazzo pantsPrinted Palazzo Pants for casuals

A printed cotton palazzo pants is comfortable for casual wear paired with a short shirts. 

palazzo pantsSilk palazzo pants for evening wear

This silk outfit looks gorgeous for a social event like a birthday party or an anniversary. 

palazzo pantsMatching accessories for palazzo pants

A matching pair of ear rings, colourful necklace or a stylish hand bag will increase the style quotient.

palazzo pantsPalazzo pants official wear

Get ready for office looking stylish, trendy, official and smart.

palazzo pantsMothers in Palazzo pants

A modern mom who is trendy and gorgeous in palazzo. Make sure that the palazzo pant bottom does not drag on the floor. The palazzo pants look elegant with a flat heel shoe.

palazzo pantsPalazzo pants for formal wear

Wear the palazzo pants with the trendiest kameez in the market. The best look comes when the palazzo pants are worn in contrasting colours with the top.

palazzo pantsPalazzo pant with prints

A printed casual looking palazzo pants can be worn to college on a normal day. Pair it with a short kurta of contrasting colour. 

palazzo pantsPalazzo pant with a short top

Who said palazzo pants are only for celebrities. Wear a short top with palazzo pants, wear a bead necklace and get ready for office any day.

palazzo pantsPrinted palazzo pants

Printed palazzo pants look elegant on college girls. Where ever you go you get noticed for the style and elegance.

Fluid Fashion – Comfy cum stylish garment for modern women

Remember Kangana Ranaut and her LIVA, natural fluid fashion adverts that filled the national newspapers a few weeks back. Natural fluid fashion has come of age and is going to be the raging trend of the coming years. I can say this with confidence because celebrity fashion designer Anita Dongre designed summer collection for her brand Global Desi with Natural Fluid Fabric. And, whatever prints and designs Anita Dongre introduces every season is copied and recopied until the trend is adapted by every household in India.

It is said that we wear fashionable garments to impress others though we many feel uncomfortable in our outfit.  Fluid fabric being light weight and unfussy, makes the modern professional woman look elegant and fresh even after a grueling day of work and commuting. With bright colours and chic patterns Anita Dongre used the fluidity of the fabric to design outfits in her popular styles – traditional, boho chic, contemporary, classic, western, to stylish saris. The loose flowing fabric shaped into churidhars, western wears, maxi dresses, tunics, crop tops, high waist skier and T-shirt dresses are the right choice for the summer and fall.

fluid fashion 1The fluid fabric is launched by the Aditya Birla Group under the brand name LIVA. The fluid fabric is manufactured by extracting cellulosic fibres from woods from trees specially grown for this purpose. The fibre is said to be “natural and biodegradable, crafted from the choicest wood pulp”.

This summer when I visited Anita Dongre showroom to see the latest collection, the LIVA fabric outfits simply looked outstanding and attractive. With their free-flowing silhouettes and breathable drapes, fluid fabrics can be designed for regular or party wears. Be it a working day or a day out for a get-together, in our Indian culture we love to be draped in a Sari or wear colourful churidhars. But thinking about the discomofort and the work hassle that the outfit will cause we compromise. Either we wear a comfortable outfit and look plain, or we wear a fashionable wear and remain conscious the whole day about the dress, which will affect our productivity. This is were the new fluid fabric brings the balance, you can move about effortlessly and confidently in your favourite style of dressing.

fluid fashion 2

Fluid fashion is about looking and feeling good everyday, with the added satisfaction that we are not exploiting nature. Trees can be replanted which means the latest fashion trend is eco-friendly.

Natural Fluid Fabric is being rampantly used by leading designers to created their latest collections. Fluid fashion outfits are being sold by many renowned brands. Celebrities are finding the fabric a welcome change from the regular fabric that are welcome change from the boxy silhouettes or tight dresses.

The winter/fall collection are now in the market and there are yet more new styles and combination of the fluid fashion. The fashion Designers are planning to bring in more designs using the fluid fabric. I feel very Natural Fluid Fashion is getting trendier and very soon the wardrobe of every fashion conscious woman India will have fluid fashion outfits.

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Walking shoes are essential

When we are yet to get used to the habit of walking for health, experts say that we should wear shoes for walking. Shoes is an alien concept, in India were we don’t have the tradition of covering the feet completely. Our forefathers used to walk barefoot hundreds of mile for a livelihood ; I used to walk to college in stilettos. So one fine day when someone says that walking shoes are essential for walking, sound irrational! Read this post to know about the fitness regime of the elderly.
I always ignored the advice to wear shoes for walking. Once I brought a canvas shoes, within a few days gave it in charity. There is nothing more comfortable than the lightweight, rubber slippers in which the foot can move freely.
I stuck to my theory for over a decade, until I saw many elderly women wear sports shoes for walk. Whether in sarees or salwar/kameez most of the walkers now walk in sport shoes. Though not fully convinced that there will be any visible change, I decided to go with the trend – I brought an athletic shoe for walking.
The Result!
My viewpoint has changed completely! My life has change for ever! There are atleast five benefits of walking in shoes.  Some of the advantages of walking in shoes are as follows:
  • Increase in Speed

I used to cover 10 laps in an hour; wearing shoes I can cover 15 lapse. Which means 50% increase in performance.

  • Less pressure on feet

While walking in a slipper the toes have the additional job of holding the straps in place. This decreases the speed of walking.

  • Shoes are walking aides

Walking shoes are generally designed to be flexible to the ball of the foot;  when you walk the weight of the body rolls from the heel, to the ball of foot and finally to the toes. A good walking shoe will help reduce the pressure borne by the foot.

  • Improves body posture

A good shoe helps create natural body posture. Buy shoes that are flexible in the toe so that you can bend and twist the toe part while walking.

  • Protects the feet

In the slippers the feet is covered with dust and they are prone to get injured. A shoe protects the feet from external damage.

Tips for buying a good pair of athletic shoe
Before buying the athletic shoe I surveyed the market by reading articles online, talking to friends and visiting athletic shoe showrooms. Some of the findings are as follows:
  • Running shoe is better than walking shoe for walking
  • The shoe should be lightweight and flexible.
  • There should be enough cushioning under the ball of the foot.
  • Ensure that the toes can move freely inside the shoe
  • Buy a shoe of good quality; use your instinct rather than the salesman’s opinion. Take a trial, of both the shoe, before buying.

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Serve global brands in India with desi tadka

global brands in india
Global brands in India know that only Indian consumers can save the slowing luxury market. Many global brands in India have tried to convert the simplicity loving Indians to consumers of luxury. Read this post to find why the common man in Delhi still prefers a nearby Kirana store to a hypermarket. 
During my school days, Maggi 2 minute noodles was one of the first global brands to be launched in the Indian market. Most of my friends brought the Maggi after being enthralled by the advertisement of children greedily eating the Maggi. 
 
The taste of the Maggi was so alien that word of mouth spread about Maggi being tasteless. After a few days, two packs of Maggi were distributed to every student of my school. As we did not like the cooked Maggi, we preferred to eat bits of raw, crisp Maggi. After a few years, someone discovered that Maggi is tasty if prepared like Upma, with sauteed onion and spices. Slowly Maggi became part of our diet. Now Maggi has become a member of the staple diet of India. Bachelor or kid alone at home have Maggi as the main course for the lunch or dinner. 
Maggi
 
Maggi, took more than a decade to become ‘sells by itself’ consumer good in India. Though I don’t remember the initial taste, I’m sure the taste of the spice powder with the Maggi pack has been reinvented to suit the Indian taste. 
 
A study by Departures magazine in association with Ledbury Research, also says that the Indian market is hard to get because they prefer ‘log-free clothes and accessories’. In India, we look for quality, durability and reasonable rates. The attitude of the shopkeeper is a great influence in the choice of a product. If you treat the customer like a king and assist them in their selection they will surely buy at least one product. If you think that by announcing with the launch of a famous global brands in India, with a bang, the customers in India will make a beeline to the outlets, then forget it! Only those who travelled abroad are aware of the brand. Forget about the foreign brand, even some Indian brands are more famous abroad than in India. I brought a Hidesign bag and proudly displayed the brand in front of my friends, neighbours and colleagues; sadly no one recognized the brand, they just said, “the bag looks good, how much did it cost?”
 
Marketing strategy of global brands in India has to be tailor-made, with a bit of desi tadka.  Indians consumers like to adopt the goodness of the western lifestyle, without compromising on their Indian identity. Products and brands like Indo-western wear, Globaldesi, Satyapaul and Macdonald’s Masala grill allow the consumers to follow the global trend while still holding on to the tradition. If global brands in India wants the Indian consumers to save the luxury market, then add a little tadka, Indian flavour, to the products. 

Ancy Abraham