Tag Archives: lifestyle brands

Mobiistar XQ Dual and CQ: The wide-angled mobiles designed for selfie enthusiasts

Are you a Selfie enthusiast? Then definitely the newly launched Selfie-centric mobiles, Mobiistar XQ Dual and CQ, of Mobiistar are for you. Two weeks back one of the top Vietnamese mobile brands launched two selfie-centric mobiles in India.

The selfie feature of the camera was the main highlight at the launch. When Mr Carl Ngo, Co-founder and CEO of Mobiistar, was asked why the ‘Selfie feature’ was mainly being highlighted, he said that he wants people to remember the mobile for the selfie features.

Mobiistar XQ Dual and CQ

How to buy a Mobiistar ‘Selfie’ Mobile

Mobiistar XQ Dual is priced at Rs 7, 999 and CQ at Rs 4999. Both the mobiles are available for sale on Flipkart from 30 May, 12 Noon. There are some interesting purchase offers for the mobiles on Flipkart:

  • You can exchange any old smartphone and in exchange, you can get at least Rs 1,000.
  • Protection for the hardware and software of the mobile is available for Rs 99. Broken screens and liquid damages are also taken care of.
  • If you buy a prepaid Jio pack before June 30 of Rs 198 or Rs 299 for the Mobiistar mobile, then you can enjoy a cashback of Rs 2200. You will be given vouchers. You can redeem Rs 50 voucher at a time for the next 44 mobiles recharges.

Mobiistar XQ Dual and CQMobiistar XQ Dual and CQ

The Indiblog Mobiistar, Selfie event

The event was a selfie-event. With Selfies every. Selifes like never before. The bloggers were divided into ten groups and each team was given a Mobiistar camera and asked to make a story only with selfies. And at least 15 selfies within 20 minutes.

Advantage Mobiistar Selfie

Taking selfies with the Mobiistar mobiles was much fun because of the three distinct features:

  • The wide angle: Usually when you take a selfie you are forced to leave some element. For instance, when you want to take the selfie with a large crowd, you capture the whole crowd. The Mobiistar cameras have a wide angle feature. The selfie can be upto120 Degree wide.
  • The light exposure: For a perfect selfie, the right amount of light is essential. You can adjust the amount of light in the camera while taking a selfie.
  • The face beautifying feature: The tone of the skin can be brightened or softened.

Tips for those who fail miserably in taking selfies

Angles are very important while capturing selfies on a mobile. Like the two Cupcakes above. The cupcakes are placed at a specific angle so they look attractive. While taking selfies hold the mobile at a specific angle.

Follow the tip and fulfil you selfie dreams with Mobiistar selfie mobiles.

5 ways for #CuttingPaani usage at home

Every Mumbaikar knows the meaning of, ‘Cutting Chai’. For the rest of the world, cutting chai means half a cup of tea that is cheaper than a full cup’ yet enough to get refreshed.

Now Livpure has started a campaign #CuttingPaani to spread awareness about the rising shortage of potable water globally. CuttingPaani means – drink as much you thrist. If thirst is little, then drink only half a glass of water.

A small but impactful campaign to make each person responsible to take steps to preserve drinking water.

When one hears of the water crisis, the first picture that comes to mind is of the viral news of the water shortage in Cape Town. A city with 4 million people provides just 50-litre water per day for a person.

In the US a person gets 350 litres of water per day. And very soon, a ‘zero-day’ will arrive in Cape Town when one million households in the city will not get any running water.

What is happening in Cape Town, is a bleak story of what every city in the world can expect. Interestingly, one reason for the water crisis according to reports is ‘poor water management’ and ‘insufficient preparation’.

We fear there will be Zero-day in Bengaluru. According to reports if the rainwater is harvested properly, the water crisis in Bengaluru can be managed. Which means if we manage our water we can avoid the zero-day.

Cuttingpaani is the first initiative in the direction of saving water. We can save water by #cuttingpaani in a number of our activities at home.

Drink less water in the night

#Cuttingpaani

One must drink 3 to 4 litres of water in a day. But the majority should be consumed in the daytime. Having more water in the night may lead to kidney and other ailments.

No water-thirsty plants at home

cuttingpaani

You might have indoor plants, outdoor plants and kitchen gardens at home. Some plants like Cactus family and aloe vera require very little water. Some plants and soils require water only to be sprayed. Keep only those plants at home that requires hardly any water.

Avoid using tap water directly

#Cuttingpaani

For bathing use bucket and mug. For brushing and shaving use water in a mug. Wash dishes by taking water in a small basin. Avoiding tap water usage directly saves a lot of water.

Handwash some clothes

cuttingpaani

Handwashing requires only that much water as is required in the first round of washing in a washing machine. For a washing machine, at least 12 to 15 buckets of water is for three rounds – one washing and two rinsing sessions. Whereas in hand wash the whole activity will be over in 3 buckets of water.

Mop the veranda floor, do not wash

cuttingpaani

A common view in Indian cities is to see hose pipe with running water being used to clean veranda. Mostly maids just waist the water pouring the water on all the vehicles, plants, gates and so on. Using a hosepipe to clean is an easy but water-wasting method of cleaning. Mop the veranda floor to save water.

If we use our resources more reasonably and collectively we can avoid a zero-day.

Also, sing the petition for CuttingPaani to spread the awareness to fill the glass with only as much water as you have thirst. Watch the video to know more about the campaign.

EMS technology for complete health and fitness

To remain fit and healthy one needs to exercise regularly and maintain a healthy diet and in addition use gadgets like EMS technology. In India, 90% of the population do not follow any health and fitness regime or a healthy diet, although, we are aware of the benefits of exercise and diet.

But we are unable to follow a health and fitness regime for a long time. There are many reasons to why we cannot  follow a fitness regime:

  • India is not a sporting nation.
  • Health and fitness come last our list of priorities of our daily routine.
  • Most people leave early in the morning for office and come late in the evening, so there is the time constraint.
  • Exercise and walks make you feel tired, thereby making you cut short some other daily routines.
  • There is no time to exercise after the daily chores.

health and fitness

Benefits of EMS fitness training

EMS technology, used at ZYNK Fitness Studio, gives you fitness and health by just working out for 30 minutes, every week, in their fitness studio.

How the EMS technology works

Electro Muscle Stimulation (EMS) technology stimulates the muscles in the body just as in workouts. The movement of the muscles, known the contraction, wherby the fitness achieved from exercise depends on the number of contractions of the muscles. The EMS technology used at Zink produces 3600 contractions in 30 minutes , a task not achieved even by two hours of Gym exercise.

In a normal gym routine, on every done by the muscle the message reaches the brain.  Thus the process becomes tiring. In the EMS technology, every contraction produced by the electrode is effective as 10 contractions in a normal gym workout. By the time the information of one contraction reaches the brain, the muscle has already done 10 contractions with the EMS. Therefore we feel relaxed while doing an EMS fitness routine.

The Zynk fitness trainers say that during a normal gym routine some of the muscles do not get exercise. But in EMS training, 90% of the body muscles are activated.

The person is made to wear a specially made jacket with EMS electrodes. The size of the jacket varies from person to person. The EMS used at Zynk fitness is wireless.

health and fitness

Who can do the workout using EMS

Athletes

This technology has been used by professional athletes like Usain Bolt, Karim Benzema, and many others. Athletes do EMS training for more strength, more endurance, more speed and more flexibility. EMS shot into prominence when YohanKots, a Soviet Scientist, revealed that EMS could boost strength by up to 40% in elite athletes.

Weight loss

According to Vani Trivedi, of Zynk Fitness, “For 48hours after workout body in on a weight loss mode.” With a proper diet and EMS training, you can lose weight in 90 days.

Sitting job complications

For those who suffer from neck and back pain due to continuous sitting jobs, EMS therapy is very effective. EMS technology used in rehabilitation and training for people under physiotherapy.

Post pregnancy

EMS helps to tone the body and helps achieve the original weight and tone. It supports the regeneration of deep muscle fibres and connective tissues affected by pregnancy.

Benefits of using EMS

All areas of the muscles are covered

In the gym, all areas are not covered. But with EMS 90% of the muscles are covered. Electrode works all over the body.

Improves skin tone

EMS is very effective for skin. The skin glows after undergoing the training. As one gets older skin gets sagging, and it not toned and tight. Your skin tone improves with EMS training.

Keeps you young for longer

Growth hormones are responsible for our looking younger. Celebrities do botox to look younger. By EMS training you can boost growth hormones well. It will keep you younger for longer.

Keeps you fit and healthier

When you age, size of bone gets weaker and smaller. EMS does systematic work of bones and muscles and not joints. You feel oiling happened in every bone. Every bone feels fresh and light. Therefore your confidence increases.

There is an overall improvement in health and fitness because of deep tissue strengthening, improvement in the cardiovascular system and improvement in blood circulation.

Why at zynk Fitness?

There are over 1000 similar centres around the world, this is the first  EMS fitness studio in India. You can workout without being tired. Even after having a long day’s works you feel rejuvenated after the Zynk fitness training.

Besides if you come for the Zynk fitness session before going to the office, you can have a shower and look fresh. As there is negligible sweating you feel relaxed after the workout.

The is no pain of exercise and you do ten times more of fitness training. The trainers at Zynk say that EMS works on the muscles and bones, and not on the joints. Injuries happen when there is overload on the joints.

According to the Zynk fitness trainer, the EMS workouts produce long-lasting results using simpler workouts.

Bajaj Allianz General Insurance services are just a tweet away

Making a customer care call and queuing up patiently for a customer care executive to answer your call has become history, now Bajaj Allianz General Insurance introduces #twitterinsurance. An industry first initiative, Bajaj Allianz General Insurance is leveraging Twitter’s real time platform to offer instant services to customers and to non-customers.

The twitter service was initiated on May 23rd in Pune, with the company’s goal to provide expedite and hassle-free customer experience to both customers and non-customers alike. Bajaj Allianz General Insurance in arguably the first insurance company in the country which is harnessing on the power on the power of the digital platform.

Types of services provided

Anyone wishing in getting insurance information and services can simply send a tweet at the Bajaj Allianz Twitter handle with relevant hashtags and get the reply by Direct Message. Various hashtags are used for the variety of services provided by Bajaj Allianz General Insurance. The service that one can avail include the following:Bajaj Allianz General Insurance

Who Can get access to the services

Every service has a unique hashtag and anyone who has queries about the products can tweet to get an instant reply. Since the replies are provided by Direct Messages, the communication will be private and secure.Bajaj Allianz General Insurance

Commenting on the launch, Mr. Tapan Singhel, MD and CEO, Bajaj Allianz General Insurance, says, “Technology has been a great enabler for the insurance industry, especially in the general insurance space given that the touch points with our customers are numerous in terms of service delivery. The need of the hour is customer-centric innovations that provide real time service to our customers. At Bajaj Allianz General Insurance, it has been our constant endeavor to aggressively leverage technology to bring in enhanced customer experience and transparency. #TweetInsurance is yet another step in this direction.”

Mr. Singhel added, “With Indians becoming more and more informed and connected, the aim is to consistently modernize communication channels and deliver the right solutions and assistance instantly. This initiative makes a digital channel of engagement an integral part in redefining our relationship with customers.”

About Bajaj Allianz General Insurance

Bajaj Allianz General Insurance is a joint venture between Allianz SE, the world’s leading insurer, and Bajaj

Finserv Limited. Allianz SE is a leading insurance conglomerate globally and one of the largest asset managers in the world. Bajaj Allianz General Insurance is one of the leading private general insurance companies in India. The Company offers various general insurance products like motor insurance, home insurance, health insurance, travel insurance and also unique insurance plans such as wedding insurance, event Insurance, film insurance. Bajaj Allianz has received iAAA rating, from ICRA Limited, an associate of Moody’s Investors Service for ten consecutive years. This rating indicates highest claims paying ability and a fundamentally strong position. The Company began its operations in 2001 and today has a presence in over 200 towns and cities in India. The Company has been constantly expanding its operations to be close to its customers.

Zinedine Zidane : brand ambassador of Upcoming Paris Inspired Residential Complex in Mumbai

After Messi, now the renowned footballer and coach Zinedine Zidane will be the Brand Ambassador of an Indian company. Real estate development company Kanakia Spaces today confirmed the signing of French football legend and Real Madrid manager Zinedine Zidane as face for its ‘Paris’ project in the Bandra-Kurla Complex.

Probably this kind of an endorsement is for the first time in Asia, because Zinedine Zidane owns three in one fame – a celebrity, ace-footballer and a Coach. When asked about his new assignment in India Zinedine Zidane said “This is my first involvement in India directly and I am delighted to be a part of it. When Mr. Himanshu Kanakia and Mr. Ashish Kanakia reached out to me for this project, I did not hesitate and was delighted to come on board with them in a consulting capacity for this project.”

Kanakia Paris is a unique project and aims to recreate a Parisian experience for the future residents at the complex. The project will bring to life the essence of Paris, namely art, romance, architecture, monuments, fashion and food, fully immersing residents in the Parisian way of life.

To make the Paris inspired project more authentically indigenous  a renowned architect from Paris, Olivier Vecchierini, will design the landscape and some interiors of the project. He is going to use his vast experience across various countries to ensure Kanakia Paris delivers a unique experience.

There are 7 towers at Kanakia Paris with 463 units in the 2 & 3 bedroom categories which start at Rs. 3.7 crores.

Kanakia Group was formed in the year 1986 and has earned a distinct reputation as one of India’s premium developers. It is rated as one of the top-ten real estate development brands in Mumbai.

The flagship real estate development company, Kanakia Spaces Pvt. Ltd. has delivered over 13 million sq. ft. of commercial, residential, entertainment, education and industrial spaces to date. The company has been honoured with several prestigious awards for its landmark projects, which exemplify the quality Kanakia put in their work.

Print your ads on paper cups

In a previous post I mentioned how ‘peppy gifts’ are soon replacing business cards because gifts are a faster means to strike a rapports with the target customers. Now, Gingercups.com has cup up with a effective Idea for offline marketing of online companies. They print ads on paper cups to garner the attention and interest of the target customers. As soon as a company register with Gingercups.com they can decide on a tagline and design of the papercup. Now gingercups will print the cups and market them in offices, parties, colleges, etc. Gingercups makes attractive flyers too for the marketing camapigns.

PEPPY GIFTS BETTER THAN BUSINESS CARDS

The concept of Paper Cup Advertising

GingerCup’s marketing strategy entails bringing a brand into the limelight through exquisitely designed printed paper cups used for tea/coffee. The strategically designed quality paper cups feature the client’s logo, website address, offer code, contact details, etc. upon them. After getting designed, they are then printed and distributed for free where they are likely to come in contact with targeted audience. The expert team at GingerCup first decides the right set of people to target, the quantum of cups to be distributed, and the places where the cups are to be distributed. A purposefully designed quality tea cup gets the brand noticed and spoken about. People seem to enjoy every sip of their kick-start drink (tea /coffee) and thus spend ample to have it. So, while having it, they see an alluring ad right in their hand. Resultantly, it is not only welcomed but also shared further through word of mouth.

Enticing Flyers

Not all the flyers in the world are distributed with a strategy. GingerCup does it purposefully. It is beyond someone’s imagination how the booming online world can be a boon for an offline marketing campaign. Right from shopping clothes to give them for laundry, from buying books to ordering a pizza, everything is done online. We know everything which is bought has to get delivered at a customer’s place. GingerCup prints enticingly designed flyers that speak about their clients’ brand / product / service and all the essential information the targeted audience would require knowing about them. Having tied up with the delivery providers, GingerCup gets the flyers delivered at a place along with the products being ordered online. In a fit of excitement to open a newly bought item, people notice what comes along with it. It then makes it certain for the flyer to get read and create an impact about the advertised brand on the reader’s mind.

Carrying a distinctive strategic approach, these marketing methods are easy on the pocket and fertile enough to breed the desired level of brand recognition for an advertiser. Therefore, when there is every possibility of an online ad getting scrolled down, GingerCup’s potential ad weapons are hard to ignore. Indeed, it is something here to stay.

Gail Indian Speedstar: A Search for future Olympic medal hopes

Going by the Mantra ‘Pick them Young’, Gail (India) Limited has ventured on an initiative – Gail- Indian SpeedStar – to spot the right athletic talents hidden in the cities and villages of India. According to GAIL “The reason to launch this program is to identify, select and nurture the hidden talent in athletes.” The targeted age group is 11 – 17 years in 100m, 200m and 800m track events across, who can be trained to possibly win Top Honours at Sporting events like the  2020-2024 Olympics

On 22nd of March, 2016, GAIL (India) Limited and National Yuva Cooperative Society (NYCS), inaugurated the selection campaigns   at the Constitution Club of India, New Delhi. The ultimate is to provide world-class training to the top 9 athletes, so that they can win international events for the country.

Eminent Selection Team

The selection and coaching panel consist of eminent sports persons –  P.T Usha, Rachita Mistry, Anuradha Biswal & Kavita Raut. They have been appointed in the selection committee to support selections and guide coaching camps. As members of the selection committee their role would include creating the selection criteria or the GAIL Indian Speedstar program, and developing the training plan and module for the selected athletes at the National Level.

State Level selection conducted

In trials conducted at 55 districts across 10 States, more than 25,000 Children participated out of which 850 children got selected to the State level. The short-listed children from the State trials will participate in the National Coaching camp and selection, scheduled to be held in May 2016 at Jawaharlal Nehru Stadium, New Delhi.  At the conclusion of the coaching camp, final trials will be held. Winners will be selected based on the qualification criteria and their potential. The winners will be given extensive training throughout the year.

Gail India Speed Star 1

World-class training for Top 9

The top 9 athletes will then be provided with a world class coaching for over a period of 5 years with an ultimate objective of atleast one of these athletes to represent India at the Olympics.

‘Legendary athlete P.T. Usha launched the initiative alongside the organizers DrAshutoshKarnatak,Director (Projects), GAIL (India) Ltd, Rajesh Pande – President, National Yuva Cooperative Society Ltd (NYCS) and Maneesh Bahuguna- CEO, Anglian Medal Hunt Company.

National Yuva Cooperative Society has tied up with Anglian Medal Hunt Company as its Technical Partner for The GAIL Indian Speedstar project.

The state trials were held in Odisha (14 Selection), Delhi (28 Selection), Kerala (28 Selection) &Jharkhand(4 Selection)followed by Maharashtra and Gujarat in the last week  of April.