Category Archives: MARKETING

5 ways for #CuttingPaani usage at home

Every Mumbaikar knows the meaning of , ‘Cutting Chai’. For the rest of the world, a cutting chai means half a cup of tea that is cheaper than a full cup’ yet enough to get refreshed. Now Livpure has started a campaign #CuttingPaani to spread awareness about the rising shortage of potable water globally. #CuttingPaani means if thirst is little, then drink only half a glass of water.

A small but impactful campaign to make each person responsible to take steps to preserve drinking water.

When one hears of the water crisis, the first picture that comes to mind is of the viral news of the water shortage in Cape Town. A city with 4 million people provides just 50-litre water per day for a person. In the US a person gets 350 litres of water per day. And very soon, a ‘zero-day’ will arrive in Cape Town when one million households in the city will not get any running water.

What is happening in Cape Town, is a bleak story of what every city in the world can expect. Interestingly, one reason for the water crisis according to reports is ‘poor water management’ and ‘insufficient preparation’.

We fear there will be Zero-day in Bengaluru. According to reports if the rainwater is harvested properly, the water crisis in Bengaluru can be managed. Which means if we manage our water we can avoid the zero-day.

#Cuttingpaani is the first initiative in the direction of saving water. We can save water by #cuttingpaani in a number of our activities at home.

Drink less water in the night


One must drink 3 to 4 litres of water in a day. But the majority should be consumed in the daytime. Having more water in the night may lead to kidney and other ailments.

No water-thirsty plants at home


You might have indoor plants, outdoor plants and kitchen gardens at home. Some plants like Cactus family and aloe vera require very little water. Some plants and soils require water only to be sprayed. Keep only those plants at home that requires hardly any water.

Avoid using tap water directly


For bathing use bucket and mug. For brushing and shaving use water in a mug. Wash dishes by taking water in a small basin. Avoiding tap water usage directly saves a lot of water.

Handwash some clothes


Handwashing requires only that much water as is required in the first round of washing in a washing machine. For a washing machine, at least 12 to 15 buckets of water is for three rounds – one washing and two rinsing sessions. Whereas in hand wash the whole activity will be over in 3 buckets of water.

Mop the veranda floor, do not wash


A common view in Indian cities is to see hose pipe with running water being used to clean veranda. Mostly maids just waist the water pouring the water on all the vehicles, plants, gates and so on. Using a hosepipe to clean is an easy but a water wasting method of cleaning. Mop the veranda floor to save water.

If we use our resources more reasonably and more collectively we can avoid a zero-day.






4 reasons why you must join fashion and lifestyle community of Sheroes

Fashion and lifestyle are fast evolving. We are influenced by the fashion and lifestyle of various parts of the world. If we look at our food habits – we have western food for breakfast like cereals and bread. We have Indian food for lunch like roti or rice. We have Italian or Chinese for dinners like pizza or noodles.

Our dressing is a mix of the traditional and the western. We wear the casual Indian tops and western trousers or jeans for work. We wear traditional wears for weddings or family function. For parties, we wear the fashionable western and lifestyle community

Inevitably, every aspect of our fashion and lifestyle is being influenced by the global trends. We need to look and behave in a certain manner so that we are accepted in our workplace and social circuits. There are certain unwritten fashion and lifestyle rules which are followed by the people of all age groups. We need to remain updated on what is the latest fashion and lifestyle quotient around the world.

Gone are the days when we could stay in the comfort zone of our friends and family.  Now we have to make presence felt in the outer world. We need to be comfortable interacting with people other than our family and friends.

We need a style guru, we need a consultant for our various needs like psychological, fashion, family matter. We need an expert to give us an opinion, if possible from more than one person, for our queries on anything and everything under the sun. Our friends may be unable to give answers to all our doubts. And we cannot fix paid appointments to get answers to all our doubts.

For all your fashion and lifestyle requirements you can join the fashion and lifestyle community of Sheroes. The fashion and lifestyle community is for every woman whether she is a creator, an entrepreneur or a homemaker. By becoming a member of the community you can share information about your business. You share pictures of the beautiful products you make. And you can do a lot of networking.

If you are more comfortable on your mobile, then you can download the Sheroes fashion and lifestyle community app.

fashion and lifestyle community

Some of the benefits of joining the fashion and lifestyle community are as follows

Peer to peer interaction

You can interact with women of your age group and experience online camaraderie.

Answers from fashion experts

There are fashion Experts in the fashion and lifestyle community to answer all your queries related to fashion and beauty.

Meeting people with a common interest

There is a saying that birds of same feather folk together. To be connected with people of similar interest is a matter of enhancing and nurturing our stream of activity. For instance, if you love fashion designing, here you can find people to give you ideas to create beautiful designs and also prospective buyers.

An everyday dose of beauty tips

Standing out in a crowd is very essential today. No matter in which field you are your appearance speaks a lot about you. In the fashion and lifestyle community get tips on how to dress up beautifully on a daily basis.

Dengue symptoms and ways to prevent it

[featured_post limit="10"] Dengue is one disease that afflicts the rich and the famous also. Which means that the cause of the disease is not just maintaining cleanliness in our homes or stay in a plush area.

Then how can we prevent dengue?

Dengue is spread by the bite of the female Aedes aegypti mosquito. When the mosquito bites, the virus multiplies in the human being; and the disease can be transmitted to others also.

Remove clogged water

Dengue mosquitoes breed in water clogged areas. In the homes, there are a number of sources of water clogging areas. The water in the flower pots, cooler trays, refrigerator trays and used tyres can serve as breeding ground for the mosquitoes.

In addition to maintaining hygiene in our homes, we must ensure that water is not stored openly in any container in and around our homes.

Cover your body to prevent mosquito bites

The dengue vector bites in the two hours after sunrise and for few hours before sunset. So we must ensure that we are well covered. Children, when they go out of the house, should be made to cover their hand and legs properly.

Most of the dengue mosquito bites happen outside the house. So we need to take necessary precaution to prevent the bite of the mosquitoes.

Use effective mosquito repellants inside and outside the homes

Good knight Active+, liquid mosquito repellant, is a common household name when it comes to preventing mosquito bites. When dengue virus becomes widespread, especially during cool weather, people start using more of Good knight Mosquito repellants.

Mosquito repellants are used in the daytime also to keep away the dangerous vectors. Most people use one repellant each for every room in the house.

The Good Knight repellent has a strong odour which prevents the mosquitoes from coming near the place where the repellent is in use.dengue symptoms

Every product of Good knight works has the property of repelling the mosquitoes from coming near the object which the repellent is applied on. So there are products of GoodKnight like the GoodKnight Fabric Roll-on, where four dots of the roll-on is applied on the fabric and not on the skin. And in this way, the mosquito is prevented from the person.

dengue symptomsdengue symptoms







Dengue Fever symptoms and treatment

A person can be doubted to have dengue symptoms if there is high fever, combined with severe headache, pain behind the eyes, muscle pain, nausea and vomiting.

The same mosquitoes that spread the dengue also spread the Zika Virus. But Zika is less dangerous and usually, the virus is found in those who travel to different countries.

Dengue, a disease that was found only in a few countries has spread to over 120 countries. To repel the dangerous Aedes aegypti mosquito bites, secure your family, your body, home and surrounding by using mosquito repellant Good Knight products.

India Digital Summit: Promising days ahead for Startups in India

The 10th India Digital Summit, with the theme ‘Stand-Up Start-Up’, saw the coming together of startups and investors from all across India, and the world. There were inspirational talks and discussions by the founders of popular Startups that are now a name to reckon with, like Paytm, Shopcules, Meru Cabs, Oxigen Wallet, to name a few. Aspiring startups introduced their innovative products before a bevy of investors gathered from all around the world.

Hundreds of executives from sectors like Mobile & Internet, Technology, Cloud, eCommerce, Travel, etc. attended the two-days meet, on Feb 10th and 11th, 2016. The largest gathering of the Digital organizations was conducted by the Internet and Mobile Association of India (IAMAI), at The Lalit Hotel in New Delhi. The conference covered a broad range of topics related to the web and the mobile like value added services, payment, and networking, etc. Also discussed were issues relating to the use and application of various digital media -the web, mobile, social media, etc. Startups got insight into efficient positioning and promotion of Brands and their products.

Various Sessions discussed the penetration of internet in different sectors. Founder of Startups which made successful inroads in categories like food, rural India, health, travel, books, education, and women empowerment, participated in the discussions. According to experts in the online education courses, there is a great possibility for Edu-Tech in rural India. And people in rural India are ready to pay for the education products they buy online’.

A wide range of interesting products was introduced by startups before prospective investors and delegates. One interesting product was an App with which all of the Apps in the mobile can be opened at a faster pace. The age of the startups aspirants is decreasing with some of those claiming to be technical head of companies were still studying in college.

In the Valedictory Address, Jayan Sinha, Minister of State of Finance, Government of India, said that ‘Technology is the secret sauce of India’s transformation.’ Rajeev Chandrasekhar, Rajya Sabha Member, who founded BPL Mobile, discussed the relevance of Net neutrality. Overall in the two days of Leadership talks, discussions and networking among delegates, there was a feeling of positivity with hopes of greater days ahead for aspiring startups.

Kids give a new twist to mccain Smiles Canapes

Since kids are big consumers of McCain Smiles, I asked few kids to demonstrate how they will use McCain to make someone smile. The kids were all willing to wear the hat of a chef for a day. They used every ingredient provided and gave McCain smile a new delicious look. The  kids twisted the Salamis and placed on the smiles, giving a new twist to the McCain Canapes. Watch the Video here to see the Kids preparing McCain Smiles Canapes.

Give the kids a packet of McCain Smiles and they will fry and eat it within minutes.  McCain Smiles is the favourite food of kids as it is easy to prepare. Nowadays most kids are little Chefs as most mothers are employed; and they live in nuclear families. Apart from being a ‘Chat-phat’ snack, McCain is quite Indian in Nature. As is McCain Snacks, Potato is the basic ingredient of many Indian snacks like Samsoas, Kachodis, Pakodas, etc. McCain Smiles can also be fried in air fryers, whereby making the smiles a less oily, healthier and quick to prepare snack.

Believe it or not! Myntra App can keep the Doctor Away

It’s burning like a furnace out there this Summer and so after work there is only one option which is to rush back home and cool yourself. So what about all the Summer shopping that has to be done for garments and accessories…………………Download Myntra App and do all the shopping in the comfort of your Home, Office or Metro……….

Five reasons why you must download Myntra App for Shopping:

No need to go out in the burning Sun

You are not only saved from the scorching heat and sweat, but also the expense incurred on drinks and transportation.

The App is all kinds of your favourite shopping hangouts at the fingertip

You get all the option on your fingertips –  Casuals, Formals, Party Wears, so you don’t have to decide on which shop to go based on the kind of shopping you want to make.

Make as many selections as you want

As you are shopping at leisure, seated comfortably and enjoying a snack you can select without exhaustion for hours together.

No need to get stifled by the sweaty crowd

When Myntra announces a bumper discount sale, you can coolly select your products without being pushed around by the crowd.

World Fashion at your doorstep

Myntra App Opens the door to  some of the biggest Signature Brands of India, in whose Showroom you wouldn’t dare to enter in a Mall fearing the exuberant price tags. Have a sneaky peaky  at those Celebrity Brands using Myntra Apps  and you might be lucky to Grab some jaw dropping offers.