Want some tailormade western suits and jeans, because readymades dont fit well? Then why not get one stitched here. These stitched jeans and formal suits looks as perfect as the readymade and that too at a price that will not burn a hole in the pocket. These shops in Mohan Place are the hot shopping spot for college students because they can get a perfect fitting Denim Jeans at less than 1000 Rupees.
These stitching shops mastering in tailormade Western formal suits and Jean have been functioning for over 40 years. There are over 100 shops in the entire building. We had come to visit the Coffee House on the fourth floor when we chanced upon these unique stitching shops.
The material for stitching the suits can be purchased from the shops itself. The stitching time is one to two days, and the price of the suit is around 5000 Rs. If you bring the suit material, then the stitching price is 3500. The tailors will be too happy if you get a picture of the suit design that you prefer. That will make their work easier.
They stitch formal shirts that look like readymade shirts. The material for which is available at the shops. For those who prefer to get sewed all their clothes, these shops will make sure that your wardrobe is full of customised, stitched, clothes, right from jeans to western formal suits.
The material for the made to order jeans can be purchased from the shops itself and the stitching time is one to one and a half hours. So while you cool the heels for the stitched jean, refresh yourself with some hot coffee from the iconic Coffee House on the fourth floor.
The Indian fashion industry is one place where you can find several women entrepreneurs. Through their creations, they nurture some of the subtle aspects of nature, culture, tradition, and environment. A woman knows best how to bring out the best in her creations. She knows how to protect and give a breath of new life to those things from the bosom of mother nature that are on the verge of extinction.
Sustainability is the watchword these days. Creating sustainable products is not just trendy; it is the need of the hour. Climate change and the environment depletion make us all sit up and think about what we can do to save mother earth as we know her. These women fashion entrepreneurs are on the path of sustainability.
Here are interviews with a few women fashion entrepreneurs in India, who have carved a niche for themselves in the field of fashion and sustainability.
Dr. Rebecca Reubens core expertise is for bamboo and rattan. She is the founder of Rhizome, a multidisciplinary sustainability design studio. She is a world bamboo ambassador for the World Bamboo Organization. A trained industrial designer from the National Institute of Design, India, she focuses her creations on design, craft, and sustainability. She is associates with multi-governmental institutions, governments, NGOs, SMEs, and communities in Europe, Asia, and Africa. Rebecca is the author of the book,‘Bamboo:From Green Design to Sustainable Design.’
Here is an interview with her, where she talks about sustainability, her journey so far, and her experience of being a woman entrepreneur:
About her enterprise
Tell us something about Rhizome, India’s first multidisciplinary sustainability studio?
Design impacts sustainability because it orchestrates how materials are harvested, produced, used, and discarded. The question is whether you want to take accountability for these design decisions and their impact on sustainability. Rhizome, since its inception in 2009, does commit to doing this. We go beyond the environmental aspects and also consider the social, economic, and cultural elements which influence sustainability.
What can we expect to gain by visiting your studio?
Bright minds hard at work and sound design!
Who can visit?
Anyone and everyone
Journey So far
From your student days at NIFT, how has your journey been so far?
Exciting and always growing larger and yet quieter. Moreover, the scope and understanding of things that impact design required consideration while designing expanded exponentially. Whereas, the ego has become smaller.
Why have you chosen bamboo and sustainability?
I chose bamboo because of sustainability. Bamboo is one of the most sustainable materials known to man and needs leveraging for sustainability. While I don’t only work with bamboo – I work with other sustainable materials as well.
Bamboo is my material of choice because I have been working with it for almost two decades now. I began my bamboo journey as a student at NID, then as a part of the International Network for Bamboo and Rattan, and finally through my practice.
What are your future ventures, especially at this time when a sustainable lifestyle is become a necessity due to compelling environmental reasons?
We have a new brand of sustainable jewelry called Baka. We are also moving into the fashion space.
How can the college-going youngster and the young office going population adapt bamboos and sustainability in their lifestyle?
Buy less, and what you buy, buy sustainably. Read and keep yourself informed. Check up on tall claims and beware of greenwashing. Pick the real ones – we all know who they are – and buy things that are classic and will last you longer. Buy into experiences rather than ‘stuff.’ Look at alternate service models rather than ‘stuff.’ – take public transport or an Ola instead of buying a car.
How can the common man, especially the college-going and the office going people make the best use of your creative collection?
Our collections are convenient and competitive in terms of price and performance. They are a good design. So it is simple – buy them, use them, don’t throw them away. Get a piece customized from us – we want you to love what you own and keep it forever.
As a successful woman entrepreneur, how was your journey so far?
It was possible only because of support from my family and friends. Cultivate a strong network – this is what will catch you when you jump into the universe with eyes wide open.
Women’s Day Message
It would be super if there were no women’s day – because gender equality existed. Unfortunately, it does not. Some of us are more privileged than others – we need to speak up and be the voices of those who cannot speak for themselves. Fight for equality – quietly and loudly – make sure you are heard and seen if you are privileged. Be the change you want to see.
Medha is the founder of the designer brand Anomaly that focuses on workwear wardrobes. The clothes are designed for Indian professionals and created using natural Indian textiles. She completed her academic studies at the prestigious Pratt Institute of Brooklyn, New York. Armed with the skills, expertise, and exposure of working and studying in New York for ten years, she returned to India. Anomaly has become well-known within a span of four years since its inception.
About her enterprise
Tell us something about your brand, “Anomaly’?
ANOMALY is a premium clothing brand specializing in high-quality essentials for men and women. Since we are a brand born out of dislike for excess, desire for subtle detail, and clean design, we create classic, everyday staples crafted from natural, Indian textiles.
Journey So far
Tell us about your journey till now?
It’s been a rewarding and challenging journey at the same time. Being a first-generation entrepreneur and never having worked in India before, I’ve faced many difficulties in setting up our studio and workshop. Finding the right team is an ongoing work in progress. I have had to fight many battles to execute my vision and goals for Anomaly. But, I wouldn’t trade this experience for anything else as I continue to grow and meet incredible people along the way!
As a successful woman entrepreneur, how was your journey so far?
The journey was exacting, rewarding, full of hurdles, and excellent opportunities at the same time. At the same time, it is no doubt challenging to navigate a man’s world in business. It is inspiring to build a business from the ground up and enrich the lives of our workers and karigars with relevant skills. I have decided to keep going no matter the challenges because resilience and perseverance are essential to continuous success.
How are your creations sustainable?
We holistically approach sustainability from designing smaller collections, using ethical and lean production methods to manufacture based on need/orders.
We use only natural textiles like cotton, linens, and silks to ensure each textile scrap gets upcycled into trimmings, home accessories, and fabrics. Our philosophy is ‘less is more,’ and we believe in practicing sustainability in every aspect of the design, sourcing, and manufacturing process.
What are your future ventures, especially in providing sustainable products?
We are working on building our accessories range into an exclusively sustainable collection of upcycled home goods. Strengthening our business as an ethical production house for other brands and startups is very important to me as I firmly believe our studio has the right skill set for helping other like-minded brands grow. We would like to tie up with more prominent companies/corporates to develop a line of sustainable clothing or accessories for them – this would be an incredible step forward for us to execute a shared vision on a larger scale.
Will sustainable fashion become affordable to the larger population?
First, we need to identify what affordability means to the average Indian buyer and educate them on why it is better to choose a sustainable garment or textile over synthetics and cheap mass fashion.
There is a lack of awareness amongst the average consumer, and so they decide to opt for inexpensive clothing over a well-made, ethically produced, and beautifully designed apparel.
Sustainable fashion cannot be cheap because a lot goes into the development and creation of a garment from the design to sourcing to execution. We need to stop comparing everything to mass fashion instead of focusing on why sustainability is more valuable and imperative in today’s world.
How relevant and affordable it is to the college-going and the young office going population?
We focus on elevating classic silhouettes into contemporary garments relevant to a broad audience from 25-65 years. Our styles are not trend-based but designed for everyday wear and all seasons.
Our price points are very accessible, primarily since we only use 100% natural, high-quality textiles to create a superior quality product. We don’t compromise on either and keep our prices very competitive at the same time.
Now slow fashion and repeating garments are becoming a trend, can you give some fashion tips to the young generation about what factors they have to take into account to look trendy and presentable every day?
Taking care of one’s garments is essential. We recommend choosing the right detergents and hand washing whenever possible for longevity in one’s wardrobe. I recommend finding unique ways to style one’s staples to feel and look presentable. The more we care for our garments, the longer they last and stay relevant.
Women’s Day Message
Keep breaking barriers and follow your passions. Don’t stop trying and be prepared for failure. Women hold this world together, and this is the time for us to push ourselves to the forefront – be seen and heard.
After Priyanka Chopra’s Oscar outfit became the most googled outfit in 2016, I got a chance to interview her stylist Sophia Banks. For that interview, I contacted Ms Banks directly via email and she personally handled the communication. Two years later she is a busy director in Los Angeles, and my communication for this interview was handled by her team.
Here is the interview with Sophia Banks where she opens up about how she balances her career and family. Her achievements prove that a woman can achieve her dreams with her grit, determination and hard work. Read on to know more…
Hi Sophia, it is nice to interview you after a gap of two years. What a
career growth you had in these two years. From a celebrity stylist to a Movie
director, how was your transition?
Thank you so much for catching up! Two years has really flown by. So much I could say about my transition into film making but, to start, I think that I was more nervous in the beginning to make the change than I should have been. That was one of the reasons that I did not pursue this as my career, to begin with.
A lot of people might not know that I actually started in film over 15 years ago. I went to school in Sydney but was discouraged to become a filmmaker and director because I was told I “couldn’t carry heavy equipment” as a woman. There were many more reasons that I was given by my “peers” at the time not to pursue the career that I really wanted to and it was suggested that going into Costume Design would really suit my gender role more.
That is how I eventually ended up becoming a celebrity stylist in the first place, which was such an amazing experience and one I will always cherish and be grateful for.
Luckily, many years later, the industry started to make major changes and a friend of mine and I were having a conversation about it one day. She pointed out that with all of these new improvements and the public eye being aware of the problems of lack of diversity that it was perhaps my time to fulfil my true passions. That is where it all started.
How do you manage to wear many hats? What are the various roles you handle right now, apart from being a stylist and a director?
First and foremost I am wearing the role of “mom” to my amazing and beautiful 10-year-old daughter. She is the biggest inspiration for me to work hard and be a success so that I can show her that we can do whatever we set our mind to and especially as a single parent, it is important for me to balance my work life and family life.
I want her to have the knowledge that she never has to sacrifice one for the other. I also currently have projects in both Television and Film on top of the commercial work that I direct so there is always something in development or in production. Balance and consistent hard work are how to make it all successful in the end.
Tell us something about your Short Film, ‘Unregistered’?
Unregistered was my first narrative short film. It’s a Sci-Fi love story that takes place in the not-too-distant future, Los Angeles, where the Government has enacted a “one child per household” policy in order to prevent a second famine.
Our story follows a young couple in love, Rekker (Trevor Jackson of ‘Grownish’ and ’Superfly’) and Ata (Dylan Penn) who are trying to navigate through their life, school and a semblance of a normal teenage life while living in a covertly hostile environment.
All seems to be well except that Ata is hiding something from Rekker which will test his love for her when he finds out.
Unregistered made it’s World Premiere at the Tribeca Film Festival in April and has now been selected for 10 Film Festivals including the Oscar-qualifying Hollyshorts Film Festival this August.
How did you come up with the project?
My grandmother is a survivor of the Holocaust and as a child, she would tell me stories of the oppression that her people experienced from the Nazi regime. She told me of the horrors of losing your loved ones with no way to fight back and what it is like to not only experience for herself but to have seen others experience the complete loss of their freedom.
It struck a chord with me and her words were always ones that I wanted to tell within a story. That is why I love living in a country like America. Of course, no place is perfect but in a country like America you see that the underlying theme to a place like this is “Freedom”.
My film explores a cautionary tale of what could occur when that theme is taken away from its people if we continue in the political climate that we see today.
How well was the film received by the critiques and audience?
It was such a wonderful experience to see people from all walks of life and backgrounds in those theatres and enjoying the film. You put heart and soul (and a lot of sweat) into making something that hopefully will resonate with others.
I could not have done it without my incredible crew (such as Co-Writer Erin Dignam and DP Paul Cameron, ASC). It also would not have been the same without the incredible cast that we were lucky to work with.
Overall, I was incredibly humbled to have received the incredible honour of being the only woman selected in the sci-fi genre section for Tribeca. From there it has only continued to gain attention.
Are you planning to make more movies?
Yes, I am actually working on developing several projects. I am also attached to three films set to shoot one after the other here in the next few years.
I have signed with CAA (Creative Artists Agency) for my agents as well as Circle of Confusion as my management team since the release of Unregistered. We are all working as a collective team to put out some amazing new projects together which I could not be more excited about.
What other endeavours are you planning in future?
Aside from our preparation for shooting my first feature by the end of this year, I am currently working with my development team on a series for “Unregistered”.
Commercial work has always been something that I love to do in between my other projects so I am also flying out to Australia for a large commercial project there, then flying back to LA for two new projects. It has really kept me busy!
Other than being the stylist of Priyanka Chopra’s Outfits, what other
association do you have with India?
Currently not as much as I would like! When I was heavily involved as a stylist I would work with Indian designers all of the time. I love the flair and unique take on fashion in India.
Today I would love to branch out and shoot projects in India if the opportunity were to arise. The landscapes and beauty of the country are breathtaking.
As long as you persist through barriers, continue along your path no matter what comes your way and to always stay true to your vision. Thank you for reading along about my story and I hope it inspires you.
What message do you have to give for the readers of Lifestyletodaynews?
I think that the biggest message that I would like to convey is that any person who has a goal or a purpose in life has a chance to make that dream a reality.
The morning routine of most men hasn’t evolved to this day beyond shaving and washing face with the closest bar of soap. Time has come when changes must be made! Why? There are many reasons. First of all, skin is your biggest organ and if you want to look nice you should pay more attention to it. Other than that, well ladies love guys that look and smell fresh.
I know that you are not one of those guys that will spend two hours in front of the mirror, neither am I. During past few months I was checking for some grooming products for men that are easy to use, don’t take much time to apply or wash. Of course, you will be thanking yourself one day for actually doing something for yourself before it is too late.
Cleanser with Charcoal
The key ingredient in this cream is charcoal that is known to be one of the best absorbing materials. It is like a magnet that captures dirt from pores. Once you wash your face with it, you will have that squeaky clean feeling. A small package of this product will last you for a long time if it foams really well.
When your skin is full of dirt after a day out, workout outdoors or any other a bit more extreme situation you will need to pull cleanse properly. Exfoliating Scrub is amazing grooming product that will take care of anything. What is more important, it is great to use before shaving as it will clean dead cells from your face.
I have really sensitive skin so whenever I change my shaving cream I get a nasty rash. Anyway, a friend of mine was using a Shaving Cream and forced me to try it. Being a good friend, I just took it to prove that I’ll get a rash. First of all, to clear this up – no, there was no any kind of rash. Moreover, I was feeling amazing after shaving. The scent is so amazing that I had a feeling almost all day that I got my morning shave in some exclusive barber shop. This cream is not cheap but it is well worth every cent!
Post Shave Balm
For the past 5 years, I am using the same Post Shave Balm. It is a must for me. Its alcohol and fragrance-free balm with vitamin E and chamomile. As I said, I have a great difficulty keeping my skin rash free so I will recommend everyone to use it. In combination with my Shaving Cream, it works amazing. You won’t need anything more than this.
The anti-ageing serum is not a must for sure but when you decide to put a little effort to keep yourself clean and protected during the day. The cream that I use is clinically tested and proven to deliver anti-ageing results.
Anti-Fatigue Eye Gel for Men
We all know that amazing “racoon” morning look with black circles and puffy bags under eyes. In order to fix this issue, Anti-Fatigue Eye Gel with cooling effect is interesting grooming product that you should consider. It comes with a roller ball that helps with applying it around the eyes.
We don’t live in a cave anymore. If you want to feel good and look good you need to take care of yourself. Self-confidence is the biggest problem for every modern man. By using grooming product for men that I have listed, you will not lose belly fat or be prettier but you will be more appealing for sure. So, next time when you take your date to a dinner and rise your wine glass you will be confident that you look best you can.
Emil Sipos is Google Analytics Certified webmaster, SEO specialist, professional blogger, knowledge seeker and passionate traveller. His current focus is on lifestyle, personal improvement, wine glasses and other things that can make his life better and more interesting.
Priyanka Chopra’s Oscar outfit, styled by Sophia Banks, was the most Googled Oscar Dress of 2016. Choosing the right kind of dress and accessories takes months of preparation and hard work. Sophia Banks has worked with Celebrities like Amber Heard, Sharon Stone and John Travolta. Here is an interview with Sophia Banks, where she talks about her work with Priyanka Chopra; her professional life and her future projects:
Tell us something about yourself?
I moved to the USA, Launching a fashion boutique was the next step for me, it was called ‘Satine’ and quickly became award-winning Hollywood hotspot. Satine was written up in all the fashion magazines, shopped by celebrities and because of its fashion forwardness, step me up as a ‘Trend Forecaster’ from which started my career as a fashion consultant. I began to consult to top fashion lines and design for them. One of my favourite projects was for fashion house Rodo where I was flown to Italy to design shows.
As well as styling I have been recently working as a director on fashion Commercials.
Which all celebrities have you worked with?
Of course Priyanka Chopra.
Amber Heard, Sharon Stone, John Travolta, Leighton Meister, Shay Mitchell, Erika Christensen and many more..
As a celebrity stylist, what are your responsibilities?
When I first start working with someone I create a style guide for them which we follow for them as a guide. I also create a trend book for them for the season.
Then I help shop and buy their entire wardrobe. I also search the world for the best dress for ever red carpet event so they make it in press all over the world.
For a lot of my clients, I do all the costume for films, TV and commercials as well.
It is my job to set a goal with them such as be a style icon or get most googled fashion dress of the year and then reach that goal.
How did you choose the famous Oscar dress of Priyanka Chopra that was the most googled outfit of 2016?
It was so amazing working with her, she is such a wonderful, kind, beautiful person who works so incredibly hard. We always had such fun choosing dresses.
For the Oscar look as it was a big deal we were very involved in the selection of the dress. We of course requested many gowns and flew to Montreal where Priyanka was filming to do a fitting with about 40 gowns in tow.
We then did the fitting and the white was a top option along with many others but it needs alterations.
What is your opinion about Priyanka Chopra?
I think she is an amazing, beautiful and incredible woman. She is also such a hard worker, she is always flying somewhere to shoot something between the USA and India. Her success is an example of what happens when you give everything it takes towards your goal.
I also love her attitude to life, she is super fun loving and easy going. We always had fun together.
Have you been to Priyanka Chopra’s home Country, India?
Yes I have, I am originally Australian, and so I have travelled to India and all over. It is one of my favourite countries, I love it there. It is a spiritual place for me, there is something special once you land.
Do you have future plans to work with in Bollywood or with Bollywood Celebrities?
Yes I am in talks with new clients right now and am excited to work with some amazing Bollywood talent. I am also working on my first script and am possibly looking at filming in India, so I think I have a lot of future there.
Many styles divas this summer season was spotted in boho chic outfits– a combination of traditional and trendy, organic, colourful, printed, detailed, and folk-inspired garments with modern garments.
The bohemian/gipsy fashion look prominent in the 60’s and 70’s revives from time to time. Boho means the style drawing influence from the culture of the gipsies or bohemians who were travelling people, and ‘chic’ means elegance. After spending time and effort to mix and match the garment with the accessories – hats, boots, bandannas, necklace, ear rings and belts, a boho chic style exudes the feeling that you look chic in spite of hardly sparing any effort to look elegant.
Boho chic evolves every time it becomes a fashion trend, blending the latest trends and ethnic look with the funky, exotic, hippy style. This season the boho chic outfit is a combination of the ethnic with the modern wear – Palazzo Pants, Skirts, Dhotis worn in combination with Crochet Jackets, Blouse and Noodle Strap Tops.
Thea Porter the pioneer of boho chic style
Boho chic style was introduced by Thea Porter in the 1960’s during the time of economic woes. She had Beatles, Pink Floyd, Elizabeth Taylor, Faye Dunaway and Barbara Streisand as her customers. Her loose, draped shapes and fabrics have since become part of the style of stars. Her designs were inspired by her upbringing in the Middle East – Jerusalem, Beirut and Damascus, that also reflected in her love for antique materials like French Voiles, Ottoman velvets, Swiss chiffons, Indian handprints, Islamic embroidery and brocades of Damascus.
Keith Moss and Sienna Miller
After thriving as the style of the celebrities in the 60’s and the 70’s, the style was revived in 2005 by Kate Moss and Sienna Miller. They become synonymous with the boho chic look when they bohemian inspired on many public appearances.
How to achieve a boho chic style?
Boho Chic style reflects the personality – a nonconformist, and adventurous self, who wants to carve an individual identity. You can wear fluid clothes, long drapes or shirts with folk inspired motifs or colourful traditional prints. Team it with a boot and wear a lot of jewellery – large slouchy bags, sandals, beaded necklaces, drop earrings and colourful bangles. Keep the hair loose and wavy so that it appears like the hair has been undone. To get a complete boho chic like use a hat, a hairband, a scarf around the head or a turban.
Indian tradition inspired boho chic
In India, Boho Chic outfit is a popular trend with the celebrities and popularised among the consumers by boho chic brands like Global Desi by renowned designer entrepreneur Anita Dongre. Her boho chic garments are popular among college students and office goers who find the mix and matching style blend with the Indian culture as well as suit the global culture of the corporate workplaces. Anita Dongre’s collection includes block prints, Indian motifs and designs on ethnic wears like palazzos, Patiala, Churidars, shorts and long skirts. The Kurtas with ethnic design go very well trousers and jeans. An advocate of environment-friendly wears, she has brought a range of boho chic outfits using fluid fabric made from environment-friendly natural fibres.
Accessories an essential for the Boho look
The boho chic look is complete only with the right kind of accessories – large slouchy bags in folk designs, sandals, colourful necklaces, drop earrings and bangles with the ethnic design. The latest boho chic fashion is to keep the accessories, minimalist, whereby presenting the look of being boho chic while remaining rooted.
Palazzo pants are the latest trend of this summer. Women wear palazzo pants to malls, shopping, parties and tourist destinations. The long flowing pants looks very elegant and attractive when worn on all occasions. And in winters you can use the chiffon palazzo pants.
Why wear a Palazzo pant?
Palazzo is the style of this summer season. Palazzo is not just for celebrities. With a little modification to suit the lifestyle, palazzo pant can be worn to office, parties and markets.
Palazzo pant gives an edge, in style quotient, so that the one wearing a palazzo stands out in a crowded metro or in an public event. Palazzo pants are loose flowing so they are comfortable to be worn to work.
How to wear a Palazzo pant?
You can wear a palazzo pant which is foot length and team it with a high heeled shoe. Palazzo pant can be paired with traditional Indian tops like kameez; or with short shirts and tank tops.
Palazzo pants in different hues and materials
Palazzo pants are now available in silk, crinky chifon, chiffon and cotton variety and they have been adapted for the everyday lifestyle of the common man. For girls and women who want to look smart in office, in parties, shopping or for an outing; any time and every where the Palazzo pant is comfortable and stylish.
There are a variety of palazzo pants available in the market in various colours and materials. Pair palazzo pants with an elegant top and look pretty and smart for office, party or an outing.
Crinkle Chiffon Palazzo pants as Party wear
Wear a loose flowing crinkle chiffon palazzo pants party wear with a matching long Kameez and look stunning at parties.
Printed Palazzo Pants for casuals
A printed cotton palazzo pants is comfortable for casual wear paired with a short shirts.
Silk palazzo pants for evening wear
This silk outfit looks gorgeous for a social event like a birthday party or an anniversary.
Matching accessories for palazzo pants
A matching pair of ear rings, colourful necklace or a stylish hand bag will increase the style quotient.
Palazzo pants official wear
Get ready for office looking stylish, trendy, official and smart.
Mothers in Palazzo pants
A modern mom who is trendy and gorgeous in palazzo. Make sure that the palazzo pant bottom does not drag on the floor. The palazzo pants look elegant with a flat heel shoe.
Palazzo pants for formal wear
Wear the palazzo pants with the trendiest kameez in the market. The best look comes when the palazzo pants are worn in contrasting colours with the top.
Palazzo pant with prints
A printed casual looking palazzo pants can be worn to college on a normal day. Pair it with a short kurta of contrasting colour.
Palazzo pant with a short top
Who said palazzo pants are only for celebrities. Wear a short top with palazzo pants, wear a bead necklace and get ready for office any day.
Printed palazzo pants
Printed palazzo pants look elegant on college girls. Where ever you go you get noticed for the style and elegance.
Remember Kangana Ranaut and her LIVA, natural fluid fashion adverts that filled the national newspapers a few weeks back. Natural fluid fashion has come of age and is going to be the raging trend of the coming years. I can say this with confidence because celebrity fashion designer Anita Dongre designed summer collection for her brand Global Desi with Natural Fluid Fabric. And, whatever prints and designs Anita Dongre introduces every season is copied and recopied until the trend is adapted by every household in India.
It is said that we wear fashionable garments to impress others though we many feel uncomfortable in our outfit. Fluid fabric being light weight and unfussy, makes the modern professional woman look elegant and fresh even after a grueling day of work and commuting. With bright colours and chic patterns Anita Dongre used the fluidity of the fabric to design outfits in her popular styles – traditional, boho chic, contemporary, classic, western, to stylish saris. The loose flowing fabric shaped into churidhars, western wears, maxi dresses, tunics, crop tops, high waist skier and T-shirt dresses are the right choice for the summer and fall.
The fluid fabric is launched by the Aditya Birla Group under the brand name LIVA. The fluid fabric is manufactured by extracting cellulosic fibres from woods from trees specially grown for this purpose. The fibre is said to be “natural and biodegradable, crafted from the choicest wood pulp”.
This summer when I visited Anita Dongre showroom to see the latest collection, the LIVA fabric outfits simply looked outstanding and attractive. With their free-flowing silhouettes and breathable drapes, fluid fabrics can be designed for regular or party wears. Be it a working day or a day out for a get-together, in our Indian culture we love to be draped in a Sari or wear colourful churidhars. But thinking about the discomofort and the work hassle that the outfit will cause we compromise. Either we wear a comfortable outfit and look plain, or we wear a fashionable wear and remain conscious the whole day about the dress, which will affect our productivity. This is were the new fluid fabric brings the balance, you can move about effortlessly and confidently in your favourite style of dressing.
Fluid fashion is about looking and feeling good everyday, with the added satisfaction that we are not exploiting nature. Trees can be replanted which means the latest fashion trend is eco-friendly.
Natural Fluid Fabric is being rampantly used by leading designers to created their latest collections. Fluid fashion outfits are being sold by many renowned brands. Celebrities are finding the fabric a welcome change from the regular fabric that are welcome change from the boxy silhouettes or tight dresses.
The winter/fall collection are now in the market and there are yet more new styles and combination of the fluid fashion. The fashion Designers are planning to bring in more designs using the fluid fabric. I feel very Natural Fluid Fashion is getting trendier and very soon the wardrobe of every fashion conscious woman India will have fluid fashion outfits.