In a previous post I mentioned how ‘peppy gifts’ are soon replacing business cards because gifts are a faster means to strike a rapports with the target customers. Now, Gingercups.com has cup up with a effective Idea for offline marketing of online companies. They print ads on paper cups to garner the attention and interest of the target customers. As soon as a company register with Gingercups.com they can decide on a tagline and design of the papercup. Now gingercups will print the cups and market them in offices, parties, colleges, etc. Gingercups makes attractive flyers too for the marketing camapigns.
PEPPY GIFTS BETTER THAN BUSINESS CARDS
The concept of Paper Cup Advertising
GingerCup’s marketing strategy entails bringing a brand into the limelight through exquisitely designed printed paper cups used for tea/coffee. The strategically designed quality paper cups feature the client’s logo, website address, offer code, contact details, etc. upon them. After getting designed, they are then printed and distributed for free where they are likely to come in contact with targeted audience. The expert team at GingerCup first decides the right set of people to target, the quantum of cups to be distributed, and the places where the cups are to be distributed. A purposefully designed quality tea cup gets the brand noticed and spoken about. People seem to enjoy every sip of their kick-start drink (tea /coffee) and thus spend ample to have it. So, while having it, they see an alluring ad right in their hand. Resultantly, it is not only welcomed but also shared further through word of mouth.
Not all the flyers in the world are distributed with a strategy. GingerCup does it purposefully. It is beyond someone’s imagination how the booming online world can be a boon for an offline marketing campaign. Right from shopping clothes to give them for laundry, from buying books to ordering a pizza, everything is done online. We know everything which is bought has to get delivered at a customer’s place. GingerCup prints enticingly designed flyers that speak about their clients’ brand / product / service and all the essential information the targeted audience would require knowing about them. Having tied up with the delivery providers, GingerCup gets the flyers delivered at a place along with the products being ordered online. In a fit of excitement to open a newly bought item, people notice what comes along with it. It then makes it certain for the flyer to get read and create an impact about the advertised brand on the reader’s mind.
Carrying a distinctive strategic approach, these marketing methods are easy on the pocket and fertile enough to breed the desired level of brand recognition for an advertiser. Therefore, when there is every possibility of an online ad getting scrolled down, GingerCup’s potential ad weapons are hard to ignore. Indeed, it is something here to stay.